Zubr Grál 10 Beer

Zubr is a classic Czech beer brand with a deep historical heritage, founded originally in 1872 in the city of Přerov. The brand is known for its traditional brewing methods and adherence to the quality standards of typical Czech lagers. The name 'Zubr' refers to the European bison, which is an iconic symbol featured prominently on its branding.

The production is centered at the Pivovar Zubr (Zubr Brewery) in Přerov, Czech Republic. For many years, it operated under the PMS Přerov brewing group. However, in a major consolidation within the Czech beverage industry in early 2024, the brand and its parent group were acquired by Kofola ČeskoSlovensko, a major European beverage corporation. This acquisition places Zubr under the umbrella of one of the largest soft drink and beverage distributors in Central Europe, ensuring its distribution and growth continue under stable regional ownership.