Made O'Meter
Discover where a brand or product originates
Tony's Chocolonely is a Dutch confectionery brand founded in 2005 by journalist Teun van de Keuken. The brand was established with the specific mission of making 100% slave-free chocolate the norm within the industry, highlighting the issues of child labor and slavery in West African cocoa production.
While the company is headquartered in Amsterdam and sources its cocoa from cooperatives in Ghana and Ivory Coast, the actual manufacturing of the chocolate bars takes place in Belgium, specifically by the manufacturer Alpro (Barry Callebaut). The ownership structure has evolved over time; while the original founders and management hold significant stakes, investment firms like Verlinvest and JamJar also hold substantial shares to fuel international growth. The brand is famously known for its unequally divided chocolate bars, which represent the inequality in the cocoa industry.
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