Lidl Vitasia Sushi Rice

Lidl Vitasia Sushi Rice is a private label product sold by the German discounter Lidl. The Vitasia brand is specifically used for Lidl's range of Asian-inspired food products. While the brand is German in origin, the rice itself is typically sourced from major rice-producing regions known for short-grain varieties, primarily Italy for European markets, or occasionally Vietnam.

Ownership lies entirely with the Schwarz Group, a multi-national retail group that operates both Lidl and Kaufland. As a private label, the production is often outsourced to specialized food processors under strict quality control. The brand has become a staple for affordable international cuisine in many European countries.