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Hořické trubičky is a traditional Czech confectionery item that carries the European Union's Protected Geographical Indication (PGI) status, meaning it must be produced specific to the town of Hořice and surrounding areas in order to use this name. The product consists of two thin, crispy rolled wafers that are typically filled with various creams, in this case, a chocolate-flavored filling.
This specific product is branded under 'Enjoy,' which is a private label brand primarily owned and distributed by the retail giant PENNY (part of the REWE Group). While the brand belongs to a large multinational retailer, the manufacturing itself is outsourced to specialized local bakeries in the Czech Republic that meet the strict PGI quality and geographical requirements. Ownership of the brand lies with the REWE Group, headquartered in Germany, which operates a vast network of supermarkets and discount stores across Europe.
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