Made O'Meter
Discover where a brand or product originates
Vuse is a leading global brand in the vapor and electronic cigarette category. Originally launched as Vype in the United Kingdom, the brand was later rebranded as Vuse to align with its international market presence. The product shown, the Vuse Go 700, is a disposable vaping device designed for convenience, offering approximately 700 puffs and containing nicotine.
The global supply chain for Vuse products primarily relies on manufacturing facilities in China, which is the global hub for electronic cigarette production. The brand is managed under the umbrella of British American Tobacco (BAT), one of the world's largest tobacco companies. BAT has transitioned its business model to include 'New Categories' like vapor, heated tobacco, and oral nicotine products as part of its 'A Better Tomorrow' corporate strategy.
While the brand has its roots in the United Kingdom through its original development and marketing by BAT, the ultimate ownership resides with British American Tobacco p.l.c., headquartered in London. The packaging shown features Czech text, indicating it is distributed via local subsidiaries such as British American Tobacco (Czech Republic) s.r.o. for the Central European market.
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