Česká chuť Mléko

Česká chuť is a private label brand belonging to the Albert supermarket chain in the Czech Republic. The name translates to 'Czech Taste', and the brand is designed to highlight local Czech products, flavors, and ingredients, catering specifically to consumers who prioritize domestic origin.

Historically, this brand was developed to compete with other private labels by emphasizing patriotism and traditional recipes. While the brand is strictly limited to the Czech market, its ultimate ownership lies with Ahold Delhaize, a major Dutch-Belgian multinational grocery retail company. The milk itself is sourced and processed within the Czech Republic through various local dairy cooperatives and processors under contract for the retailer.