TEREA Turquoise tobacco sticks for IQOS ILUMA

TEREA is a brand of specially designed tobacco sticks intended for use with the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these sticks are heated rather than burned, which is a core part of Philip Morris International's 'smoke-free' strategy. The Turquoise variant is specifically known for its mentholated tobacco blend.

The TEREA brand was developed by Philip Morris International (PMI). Manufacturing occurs in several specialized facilities globally to meet high demand, including major production sites in Italy (Bologna), Romania, and South Korea. This global supply chain ensures that the complex induction technology embedded within each stick (the Smartcore Induction System) is manufactured to precise standards.

Philip Morris International, headquartered in the United States and Switzerland, remains the ultimate owner and developer of the IQOS and TEREA ecosystems. In the Czech Republic, the brand is managed and distributed by Philip Morris ČR a.s., which is a major subsidiary of PMI and operates one of the largest tobacco processing facilities in the region.