K-Classic Long Grain Rice

K-Classic is the primary private label brand of Kaufland, a prominent German hypermarket chain. The product shown is a variety of rice, typically packaged in 1kg units. As a store brand, the manufacturing locations can vary based on the specific harvest and supplier contracts, though much of their long-grain and parboiled rice for the European market originates from large-scale rice mills in Italy or Southeast Asia.

Kaufland, the parent company, has its roots in Germany as part of the Schwarz Group, which also owns the Lidl discount chain. The brand focus is on providing high-quality staple foods at competitive prices. Ownership remains securely within the Schwarz Group family office structure, based in Neckarsulm, Baden-Württemberg.