Rauch Happy Day Apple Juice

Rauch Happy Day is a premium fruit juice brand under the Rauch Fruchtsäfte company, which was founded in 1919 by Franz Josef Rauch in Rankweil, Austria. Over more than a century, Rauch has grown into one of the largest fruit juice producers in Europe, remaining a family-owned business for four generations.

While the primary manufacturing and headquarters are located in Vorarlberg, Austria, the company operates several processing facilities across Central and Eastern Europe, specifically in Hungary and Serbia, to facilitate local distribution and sourcing. The Happy Day brand is widely recognized for its high-quality standards and broad range of flavors, exported to over 100 countries worldwide. The company remains independent and under the ultimate ownership of the Rauch family through Rauch Fruchtsäfte GmbH & Co OG.