Lenor Aprilfrisch Fabric Softener

Lenor is a prominent brand of fabric softener and scent boosters that has become a household staple across Europe. Originally launched in Germany in 1963 by Procter & Gamble, it was the first fabric softener introduced to the German market, revolutionizing laundry care by providing long-lasting freshness and softness to clothes.

Lenor is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. While the brand has deep European roots and remains a leader in the region (often branded as Downy in the US and other markets), its production is decentralized. Manufacturing for the European market occurs in several locations, including major P&G plants in Germany, France, and the Czech Republic, to ensure efficient distribution across the continent.