Swiffer Wet Floor Wipes

Swiffer is a globally recognized brand specializing in specialized cleaning tools and disposables. Launched in 1999 by Procter & Gamble (P&G), the brand revolutionized home cleaning with its easy-to-use sweepers and dusters that quickly catch and lock dirt and hair. Originally developed in the United States, Swiffer has become a household staple across Europe and North America.

Today, Swiffer remains a flagship brand under the Procter & Gamble umbrella. While its research and brand heritage are rooted in the USA, manufacturing occurs across various global facilities located in the US, Europe, and Asia to meet local market demands. The brand continues to lead the market by integrating innovative cleaning solutions with high-performance synthetic materials.