Soft & Sicher paper pocket tissues

Soft & Sicher is a private label brand specialized in high-quality paper hygiene products, primarily tissues and handkerchiefs. The brand is exclusively owned and distributed by dm-drogerie markt, a major German retail chain.

Production typically takes place in Germany or neighbouring European countries to maintain supply chain efficiency for the DACH region (Germany, Austria, Switzerland). The brand focuses on skin compatibility and environmental standards, such as chlorine-free bleaching and sustainable pulp sourcing.

As a store brand, its ownership is directly tied to dm-drogerie markt, which was founded in Karlsruhe, Germany. The company remains one of Europe's largest drugstore retailers, overseeing the product's entire lifecycle from development to shelf.