Burn Original Energy Drink

Burn is a high-profile energy drink originally launched by The Coca-Cola Company in the early 2000s. It was created to compete in the growing global energy drink market, utilizing a distinctive flame logo and a variety of flavored profiles catered to nightlife and active lifestyles.

In 2015, as part of a significant strategic partnership, The Coca-Cola Company transferred its energy drink brands—including Burn—to Monster Beverage Corporation. Since then, the brand has been managed under the Monster portfolio, benefiting from their specialized distribution and marketing expertise in the energy sector.

Manufacturing for Burn occurs in multiple countries across Europe, Eurasia, and Africa. Production is typically handled by local bottling partners, such as Coca-Cola Europacific Partners (CCEP) or Coca-Cola Hellenic Bottling Company (CCHBC), depending on the specific region where the product is sold.