Master coffee

Master coffee is a prominent brand within the Israeli beverage market, specifically known for its presence in the instant coffee segment. The brand was developed to cater to local tastes, emphasizing a robust flavor profile that has made it a staple in households across the region.

The product is manufactured in Israel, utilizing imported coffee beans that are processed locally to ensure freshness and compliance with regional quality standards. Over time, it has established a reputation for reliability and accessibility, maintaining a significant market share against global competitors.

Currently, the brand is owned and managed by the Strauss Group, one of the largest food and beverage manufacturers in Israel. Strauss Group, headquartered in Petah Tikva, oversees a vast portfolio of products ranging from dairy to snacks and coffee, often operating through strategic partnerships with international firms while maintaining its identity as a leading Israeli multinational corporation.