Made O'Meter
Discover where a brand or product originates
Barilla is one of the world's most iconic pasta brands, originating in Parma, Italy, in 1877. Founded by Pietro Barilla as a small bread and pasta shop, it has grown into a global leader in the food industry. The 'Collezione' line, which includes the Treccine n.90 variety shown in the image, represents a more premium selection of pasta shapes inspired by Italian culinary traditions.
While Barilla operates numerous production facilities across the globe—including several in the United States, Greece, and Turkey—the majority of its traditional pasta products are still manufactured in Italy. The brand remains remarkably consistent in its ownership, staying within the founding family for generations. Today, it is part of the Barilla Group, illustrating a successful transition from a local bakery to a multinational food giant that remains privately held by the descendants of the original founder.
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