Smarlur Smørblandingsprodukt

Smarlur is a house-brand dairy spread specifically produced for the Danish supermarket chain Netto, which is part of Salling Group. The product is a spreadable blend of butter and vegetable oils, designed as a value-oriented alternative to premium butter brands. The packaging indicates production in Denmark, specifically by Dragsbæk A/S located in Thisted, a major specialist in margarine and spread production.

The brand originated within the Danish retail sector to serve the discount market. While the manufacturing is handled by Dragsbæk, the ultimate ownership lies with Salling Group, Denmark's largest retailer. This ensures high-volume production and strategic placement across Netto stores nationwide.