Made O'Meter
Discover where a brand or product originates
VG, or Verdens Gang, is Norway's most-read news publication across both its physical printed newspaper and its extensive digital platforms. Founded shortly after World War II in 1945, the brand was established by members of the Norwegian resistance movement to provide a platform for independent news and democratic discourse.
Today, VG is owned by Schibsted, a massive international media group headquartered in Oslo. While the physical newspapers are printed domestically in Norway to ensure timely distribution, the brand has evolved into a digital-first organization. Schibsted’s ownership provides VG with significant technological resources, allowing it to remain the dominant market leader in the Norwegian media landscape.
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