Haldiram's Savory Snacks

Haldiram's is a world-renowned Indian brand that originated in 1937 as a small retail sweets and namkeen shop in Bikaner, Rajasthan. Founded by Ganga Bishan Agarwal, fondly known as Haldiram, the brand has grown from a local business into a global leader in the traditional Indian snacks and sweets industry. The brand is celebrated for pioneering the commercialization of snacks such as Bhujia and a wide variety of namkeens.

Over the decades, the business expanded into major hubs including Nagpur, New Delhi, and Kolkata. Due to familial splits in the business, the brand operates through several entities such as Haldiram's Nagpur, Haldiram's Delhi, and Haldiram's Kolkata. Despite these distinct operational units, the brand maintains a unified global identity. Manufacturing is heavily concentrated in sophisticated automated plants across India, though local production facilities exist in major international hubs to maintain freshness.

Today, Haldiram's remains primarily under the ownership of the Agarwal family. As of the mid-2020s, the company has seen significant interest from global private equity firms, yet it remains headquartered in India. The brand continues to dominate the packaged food sector, exporting to over 80 countries including the USA, UK, Canada, and various nations in the Middle East and Asia-Pacific regions.