Parati Flay Gourmet snack

Flay Gourmet is a line of baked cereal snacks produced by the Brazilian brand Parati. These snacks are marketed for their crunchy texture and diverse flavors, such as the Churrasco (BBQ) flavor shown in the image. Originally a family-owned Brazilian business, Parati has a long history in the food sector, particularly in the southern region of the country.

In 2016, Parati was acquired by the American multinational Kellogg Company (now known as Kellanova following a corporate split in 2023). This acquisition allowed the brand to expand its reach while maintaining its strong local presence. Today, the product is primarily manufactured in Brazil to serve the local market under the global management of Kellanova, which continues to oversee the brand's growth in the snack category.