Capri Sun 100% Apple Juice

Capri Sun is a globally recognized beverage brand famous for its unique foil pouch packaging. The brand was originally introduced in West Germany in 1969 by Rudolf Wild and was named after the Italian island of Capri. It quickly gained international popularity due to its 'all-natural' marketing and convenient, portable design.

In North America, the manufacturing and distribution are primarily handled by Kraft Heinz through a licensing agreement, with products usually manufactured in the United States. In other parts of the world, Coca-Cola Europacific Partners and other regional distributors manage the brand. The ultimate ownership of the brand name and the original company (Capri Sun Group Holding AG) remains with the Wild family, headquartered in Switzerland. This dual-ownership structure means that while Kraft Heinz is the face of the brand in the US, the global intellectual property is Swiss-owned.