Made O'Meter
Discover where a brand or product originates
Sorbent Serene is a premium line of facial tissues designed for everyday comfort and hygiene. The brand Sorbent has a long-standing history in Australia, originally founded to provide high-quality paper products to the local market.
Today, the brand is owned by Solaris Paper, which is a part of the Asia Pulp & Paper (APP) group. APP is a major global player in the pulp and paper industry, headquartered in Jakarta, Indonesia. While Sorbent remains an iconic Australian brand with significant local manufacturing facilities, its ultimate corporate ownership lies with the Indonesian multinational conglomerate.
Sorbent Serene tissues are known for their soft texture and durability, catering specifically to consumers looking for reliable personal hygiene products. The manufacturing process often utilizes locally sourced materials supplemented by global supply chains to maintain high standards and meet demand across the region.
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