Plum Rice Water & Niacinamide Clear Moisture Gel Cream

Plum is a prominent Indian vegan beauty brand founded in 2013 by Shankar Prasad under the parent company Pureplay Skin Sciences. The brand positioned itself as one of India's first 100% vegan and PETA-certified beauty brands, focusing on 'goodness' through clean formulations and sustainable practices. The Rice Water & Niacinamide Gel Cream is a popular product in their skincare lineup, specifically designed for oil-free hydration and skin brightening.

All Plum products are primarily formulated and manufactured within India, with the brand's research and development headquarters located in Thane, Maharashtra. The brand remains under the ultimate ownership of Pureplay Skin Sciences (India) Pvt. Ltd., which has received significant investments from firms like A91 Partners and Unilever Ventures to fuel its growth. Today, it stands as a leading digital-first beauty brand with a strong omnichannel presence across India and international markets.