Irish & Co. Sports Pub Experience

Brand History and Concept

Irish & Co. is a well-established chain of Irish-themed sports pubs located primarily in Portugal. The brand was designed to replicate the authentic atmosphere of an Irish pub, focusing on a wide selection of international beers, hearty pub food, and the live broadcasting of major sporting events. Its branding often features iconic imagery associated with stout culture, such as the toucan, which is a nod to historical Irish brewing advertisements.

Ownership and Operations

The brand is a key asset of the Grupo Plateform (formerly known as Multifood), one of Portugal's leading restaurant management groups. Based in Lisbon, Grupo Plateform operates a diverse portfolio of dining concepts ranging from casual fast-food to Michelin-starred establishments. Irish & Co. serves as their primary venture into the pub and nightlife segment, with prominent locations in areas like Parque das Nações in Lisbon and Gaia in Porto.

Manufacturing and Sourcing

As a hospitality brand, the 'product' is the service and dining experience. The food and beverage offerings are curated and manufactured locally in Portugal, although the brand imports a significant portion of its inventory, specifically draught beers and spirits, from Ireland and other international locations to maintain authenticity.