PUR Gum

PUR Gum is a popular brand of sugar-free chewing gum known for using 100% xylitol as a sweetener. The brand was founded in 2010 by Jay Klein in Toronto, Canada, under The PUR Company Inc. The product's packaging explicitly states it is a 'Produit en Suisse' (Product of Switzerland), indicating its manufacturing origin.

The brand has gained significant retail presence in North America and Europe, positioning itself as a vegan, non-GMO, and allergen-friendly alternative to traditional gum. It remains owned by The PUR Company Inc., which continues to operate out of its headquarters in Ontario, Canada.