Ciobar Hot Chocolate

Ciobar is a legendary Italian brand of thick, creamy hot chocolate mix that has become synonymous with the category in its home country. Introduced in the 1970s, it revolutionized the home hot chocolate market by offering a texture and richness previously only found in professional Italian cafes and 'pasticcerie'.

The brand was created by the Italian division of Dr. Oetker, known locally as cameo. While the formulation and branding were developed specifically for the Italian palate, today it is a flagship product for the group's snack and dessert division. The product continues to be manufactured primarily in Italy, maintaining the authentic recipe that defined its success. As part of the global Dr. Oetker portfolio, the brand benefits from the logistical and financial stability of one of the world's largest family-owned food businesses based in Germany.