Aim Toothpaste

Aim is a well-known brand of toothpaste that has been providing oral hygiene solutions for decades. Originally launched by Lever Brothers (now part of Unilever) in the United States in 1973, the brand became famous for its gel-based formula and minty flavors. In the Australian and New Zealand markets, Aim has established a strong presence as a budget-friendly toothpaste option available in most supermarkets.

While the brand originated in the USA, the rights to Aim vary significantly by region. In Australia, the brand is currently under the portfolio of Church & Dwight, an American consumer goods giant that acquired several oral care brands to expand its international footprint. The manufacturing for the Australian market is typically offshore, with products most commonly produced in Thailand. Despite the change in ownership over the years, Aim continues to focus on core dental benefits such as cavity protection and gum health.