Storck Knoppers milk hazelnut wafer

Knoppers is a well-known hazelnut wafer snack that was first launched in Germany in 1983. It is characterized by its five-layered structure consisting of a crispy wafer, hazelnut cream, milk cream, and cocoa coating. The product is marketed as a wholesome snack for 'half past nine in the morning,' a slogan that became deeply embedded in German consumer culture.

The brand is manufactured exclusively in Germany by August Storck KG, ensuring consistent quality and adherence to European food standards. Over the decades, it has expanded its presence from its German heartland to become a popular treat in more than 50 countries, including significant market shares in Denmark and throughout Scandinavia.

Ownership of the brand remains private. It belongs to August Storck KG, a family-owned confectionery giant with deep roots in German industrial history. To this day, the company is managed by the Oberwelland family, maintaining its independence from large global conglomerates like Nestlé or Mars.