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MAX&Co. is an international contemporary fashion brand that was born in Italy. It was established as a retail project within a larger luxury fashion group to offer a more experimental and accessible approach to high-end design. The brand focuses on vibrant colors, feminine silhouettes, and high-quality Italian craftsmanship.
Today, MAX&Co. is part of the Max Mara Fashion Group, which remains a family-owned enterprise headquartered in Reggio Emilia, Italy. While the brand maintains strong manufacturing roots in Italy to uphold its luxury standards, it utilizes a global supply chain for specific product lines. The brand is distributed through hundreds of boutiques and high-end department stores worldwide, maintaining its status as a key player in the premium fashion segment.
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