Billy the Kid snacks

Billy the Kid is a popular brand of convenient snacks, most notably known for its filled pan-cakes or snack cakes. The brand is specifically tailored for convenience, providing ready-to-eat baked goods that appeal to children and adults alike.

The brand originates from Israel and is produced by the Gidron snack and bakery division. It is heavily associated with the Shufersal retail group, which serves as the primary distributor and ultimate owner of the brand's current operations. While the brand evokes an American Frontier theme through its name, its manufacturing and corporate heritage are firmly rooted in the Israeli food industry.