Rascals Baby Wipes

Rascals (formerly known as Rascal + Friends) is a premium baby care brand that originated in New Zealand. Founded by a mother of four who wanted high-quality, chemical-free products for her children, the brand gained popularity for its high-performance diapers and skin-friendly baby wipes. The wipes featured in the image are specifically the premium fragrance-free version designed for sensitive skin.

The brand is owned by ZURU, a massive consumer goods company based in Hong Kong but with deep New Zealand roots. As a global brand, Rascals utilizes a diverse supply chain, with manufacturing taking place in various locations including China and other specialized facilities to meet international demand. The products are widely distributed across major retailers in Oceania, North America, Europe, and Latin America.