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Mustang shoes

ownerACapital Beteiligungsberatung GmbH (Germany)
originGermany
manufacturedmultipleCountries

Mustang is a prominent German footwear and apparel brand known for its heritage in denim and casual lifestyle products. Founded in 1932 by Luise Hermann in Künzelsau, Germany, the company initially focused on workwear before becoming a pioneer in the European denim market by introducing the first jeans in the region.

Today, Mustang shoes are manufactured across several international locations, primarily in Asia and parts of Europe, through licensing agreements that maintain the brand's aesthetic standards. The footwear line is specifically managed under license by Mustang Licensed Brands, while the brand ownership remains tied to its German roots.

The brand has undergone various structural changes but continues to operate as a significant entity in the European fashion industry. It is currently owned by Mustang GmbH, headquartered in Schwäbisch Hall, Germany, which oversees the global strategy for both its core denim lines and licensed product categories like shoes and accessories.

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