MID Lime Powdered Drink Mix

MID is a popular brand of powdered drink mixes widespread in the Brazilian market. Its origin is tied to the Japanese multinational Ajinomoto, which expanded its food and beverage portfolio globally by tailoring products to local tastes. In Brazil, MID is well-known for offering a wide variety of fruit flavors and being fortified with Vitamin C.

The manufacturing for the Brazilian market primarily occurs in local facilities operated by Ajinomoto do Brasil. The brand is owned by the Ajinomoto Group, a massive Japanese food and biotechnology corporation headquartered in Tokyo. Known globally for MSG and seasoning, Ajinomoto maintains a strong presence in the consumer goods sector through local subsidiaries that manage regional distribution and production.