Made O'Meter
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AG Care, formerly known as AG Hair, is a premium professional hair care brand founded in 1989. The brand established its identity by focusing on using high-quality ingredients and avoiding harsh chemicals, positioning itself within the 'clean beauty' segment of the salon industry. Its manufacturing processes are centered in British Columbia, allowing the company to maintain close oversight of production standards and ingredient sourcing.
The company's journey began with founders John and Lotte Davis, who started creating products in their basement. Since then, it has grown into an international brand found in professional salons across North America and beyond. In recent years, the brand underwent a significant rebranding to 'AG Care' to reflect its commitment to sustainable practices and its holistic approach to beauty, emphasizing that care for hair and the environment are interconnected objectives.
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