Knabe Malz malt drink

Knabe Malz is a non-alcoholic malt beverage launched in 2024 through a high-profile collaboration between the prominent German YouTube personality and influencer 'HandOfBlood' (Maximilian Knabe) and the beverage marketing company Drinks & More, which is part of the Krombacher Group.

The product is part of a growing trend of influencer-led consumer goods in the German market. The beverage itself is brewed and packaged in Germany, leveraging the logistical and production expertise of the Krombacher brewery network to ensure wide distribution in retail chains like Kaufmann and Edeka. It is marketed with a distinct retro-modern aesthetic that reflects the brand identity of its namesake influencer.