Brand IPA beer

Brand IPA is a specialty beer produced by Brand Bierbrouwerij, rooted in the oldest brewery in the Netherlands located in Wijlre, Limburg. The brand traces its history back to 1340, though the Brand family took ownership in 1871. It is known for its traditional brewing methods and historical significance in the Dutch brewing landscape.

While the brand holds a deep regional heritage in Limburg, it has been a part of the Heineken N.V. portfolio since 1989. In recent years, production has been integrated more closely with Heineken's broader Dutch operations, although the identity remains closely tied to its southern Dutch origins. Today, it remains a premium brand under Heineken’s global umbrella.