Snickers Workwear Jacket

Snickers Workwear is a leading brand in the professional clothing industry, originally founded by electrician Matti Viio in Sweden in 1975. Frustrated with the lack of functional work clothes, Viio decided to design his own, leading to the creation of the Snickers brand. Today, the brand is widely recognized for its high-quality, durable, and ergonomic work clothing designed specifically for craftsmen and professional workers. Manufacturing occurs across multiple countries, including Baltic states and Asia, to service global demand.

The brand is currently owned by Hultafors Group AB, a Swedish company that manages a portfolio of premium brands for professional craftsmen. Hultafors Group itself is a subsidiary of Investment AB Latour, a large Swedish investment company, ensuring Snickers Workwear has significant financial backing and a strong presence in the European market.