Old El Paso Whole Wheat Tortillas

Brand History and Evolution

Old El Paso is a globally recognized brand synonymous with Tex-Mex and Mexican-style cuisine. The brand tracing its roots back to 1917, when the Mountain Pass Canning Company was established in New Mexico, USA. The brand 'Old El Paso' was officially introduced in 1938. Over the decades, it expanded from canned tomatoes and beans into a full range of meal kits, taco shells, seasonings, and tortillas.

Manufacturing and Global Reach

Because Old El Paso is a major international brand, its manufacturing is highly decentralized. While it originated in the United States, products for European, Australian, and Asian markets are often produced in regional facilities to ensure freshness and reduce shipping costs. Major production hubs include facilities in Spain and Greece for the European market, as well as plants in the United States for North American distribution. The packaging shown indicates a product designed for English-speaking markets, likely manufactured in one of these European or North American regional centers.

Ownership Structure

Today, Old El Paso is part of the extensive portfolio of General Mills, a leading American multinational consumer foods manufacturer based in Golden Valley, Minnesota. General Mills acquired the brand through various mergers and acquisitions involving the Pillsbury Company and Diageo. As of 2024 and heading into the future, General Mills remains the ultimate owner, managing the brand's global distribution and innovation in the Mexican food category. In various regions, local subsidiaries of General Mills handle marketing and distribution to ensure compliance with local food standards and consumer preferences.