Maxim Mocha Gold Mild instant coffee sticks

Maxim is South Korea's leading instant coffee brand, famously known for its convenient stick packaging which includes coffee, creamer, and sugar. This specific product, Mocha Gold Mild, is a staple in Korean households and offices, recognized for its smooth and balanced flavor profile.

The Maxim brand in Korea is produced and managed by Dongsuh Companies Inc. Interestingly, while the brand name 'Maxim' originated globally with General Foods (now Mondelez International), the Korean iteration is a unique joint venture product. Dongsuh Foods Corporation was established in 1968 and partnered with General Foods in 1970, eventually becoming the dominant force in the South Korean coffee market. While the global Maxim brand is associated with Mondelez, in South Korea, it is under the management of the Dongsuh and Mondelez joint venture, with all local manufacturing situated within South Korea.