Pikok Nitran salami

Pikok Nitran is a traditional dry-cured salami prominently sold in Central Europe. The Pikok brand is a private label specifically developed for and owned by the international retail giant Lidl. This particular product, Nitran, is a classic Slovak variety of salami known for its specific fermentation and drying process using beef and pork.

While the brand is an international private label controlled by the Schwarz Group in Germany, this specific product is manufactured in Slovakia, adhering to local recipes and quality standards (as indicated by the 'Slovensko' heart logo on the packaging). This allows the retailer to offer regional specialties under a unified brand name across its network of supermarkets.

The ultimate ownership lies with the Schwarz Group, one of the world's largest retail groups, which manages both Lidl and Kaufland. They exercise strict control over their private label supply chain, ensuring that Pikok products are sourced from reputable regional meat processing plants to meet consumer demand for local flavors and quality.