Kellogg's Honey Bsss Pops cereal

Kellogg's Honey Bsss Pops (also known as Honey Pops in various markets) is a honey-flavored puffed corn breakfast cereal produced by the global cereal giant Kellogg's. Originally founded by Will Keith Kellogg in Battle Creek, Michigan, the brand has become one of the most recognizable names in the food industry worldwide. The specific packaging shown, featuring French and Dutch text, indicates its distribution in European markets like Belgium or France.

While the brand originated in the United States, Kellogg's operates a vast network of global manufacturing facilities. For the European market, production typically takes place in various regional factories located in countries such as the United Kingdom, Spain, or Poland. In 2023, the Kellogg Company underwent a major corporate restructuring, splitting into two separate entities: WK Kellogg Co (handling North American cereal) and Kellanova (handling global snacking and international cereal). As of 2024, Kellanova manages the brand globally, including in Europe, and in August 2024, it was announced that Mars, Incorporated would acquire Kellanova, bringing the brand under its vast consumer goods umbrella.