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Lucky Days is a private label brand primarily associated with the Magnit retail chain, one of Russia's largest food retailers. The brand offers a wide variety of affordable confectionery products, including muffins, cookies, and waffles, designed specifically for the Russian consumer market.
These mini muffins are manufactured within Russia, often by large-scale domestic food production companies such as the KDV Group or specialized private label manufacturers on behalf of Magnit. The brand itself was created as an in-house value brand to provide competitive pricing and consistent quality across Magnit's extensive network of stores. Ownership remains within the Magnit Group, which is headquartered in Krasnodar, Russia.
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