Podravka Ajvar Mild/Doux

Podravka Ajvar is a traditional Balkan vegetable spread made from roasted red peppers and eggplants. The brand Podravka originates from Koprivnica, Croatia, where it was established in 1934. Over the decades, Podravka has become one of the most recognized food brands in Southeast, Central, and Eastern Europe, famous for products like Vegeta seasoning.

The manufacturing primarily takes place in Croatia, specifically at Podravka's specialized processing facilities in Koprivnica or Varaždin. The product is renowned for its selection of high-quality ingredients and traditional recipe, containing no preservatives. Today, Podravka d.d. remains the ultimate owner and operates as a publicly traded company on the Zagreb Stock Exchange, maintaining its headquarters and core production in Croatia while exporting to over 40 countries worldwide.