Neumarkt beer

Neumarkt is a prominent Romanian beer brand that was originally created in the city of Targu Mures. The brand is deeply rooted in local brewing traditions, named after the German name for the city (Neumarkt am Mieresch). It has grown to become one of the most popular mainstream beers in Romania, known for its distinct bitter taste and its connection to hardworking individuals, often reflected in its marketing campaigns.

The production of Neumarkt beer primarily takes place in Romania, specifically at the Heineken Romania breweries such as the one in Ungheni, Mures county. This ensures that the product maintains its local character while benefiting from modern brewing technologies. The brand's identity is closely tied to its Romanian heritage and local craftsmanship.

Currently, Neumarkt is owned by Heineken N.V., a Dutch multinational brewing company. Heineken acquired the brand through its acquisition of the Brau Union group. Today, it is managed by the subsidiary Heineken Romania, which oversees the distribution and marketing of the brand within the local market, making it part of a global portfolio of beverage brands.