No Name Barbecue Rice Crackers

No Name is a Canadian generic brand of grocery products launched in 1978 by Loblaw Companies Limited. Originally created to provide a low-cost alternative to national brands, it is recognizable by its distinctive bright yellow packaging and simple black Helvetica lettering. The brand was developed under the leadership of Dave Nichol, as part of Loblaw's strategy to capture the value-conscious market segments in Canada.

Today, No Name remains a staple in Canadian grocery stores such as Loblaws, Real Canadian Superstore, and No Frills. The brand is owned and managed by Loblaw Companies Limited, which is Canada's largest food retailer. While many No Name products are manufactured within Canada to support local supply chains, the company may source components or specific items globally, though rice crackers for the Canadian market are predominantly produced domestically or within North America.