Elmex Caries Protection Plus Complete Care toothpaste

Elmex is a highly regarded brand in oral hygiene, originally developed in Switzerland. It is best known for its specialized focus on caries protection and its pioneering use of amine fluoride to remineralize tooth enamel. Since its inception by the GABA (Goldene Apotheke Basel) company, the brand has expanded its global presence significantly.

In 2004, the Swiss GABA Group was acquired by the American multinational Colgate-Palmolive. Following a 2018 corporate restructuring, the brand's headquarters were formally moved to Poland, though it remains a key international asset for its American parent company. Today, Elmex products are manufactured in various locations across Europe, including specialist facilities in Poland and Italy, to serve different regional markets.