Urtekram Toothpaste

Urtekram is a pioneering organic brand founded in Copenhagen, Denmark, in 1972 by Lisbeth Damsgaard and Ronnie McGrail. It started as a small herb merchant shop and evolved into a leading producer of natural and organic beauty and food products. The toothpaste shown is a fluoride-free whitening formula with fresh mint, emphasizing its 100% natural origin and Cosmos Organic certification.

Today, the brand is owned by Midsona AB, a Swedish consumer goods company specializing in health and wellness. While the brand maintains its Nordic roots and original production facilities in Mariager, Denmark, it is part of a larger international portfolio focused on sustainable and plant-based lifestyles. Midsona continues to manage the brand's global distribution and product innovation, ensuring it meets strict organic and vegan standards.