elmex toothbrush

Elmex is a highly regarded oral hygiene brand that originated in Switzerland in 1962, developed by GABA (Goldene Apotheke Basel). The brand gained international fame for its focus on dental health and the use of amine fluoride in its formulations. While initially an independent Swiss company, GABA was acquired by the Colgate-Palmolive Company in 2004.

Today, Elmex toothbrushes are manufactured in various locations to support its global supply chain, including facilities in Switzerland and China. Despite the shifts in manufacturing, the brand maintains its Swiss heritage and clinical reputation. The ultimate owner is the Colgate-Palmolive Company, an American multinational consumer products company headquartered in New York City, leading the global oral care market.