Playtive Master-Logikspiel

Playtive is a well-known private label brand owned by the German retail giant Lidl. This specific 'Master-Logikspiel' is a wooden logic board game designed for children and adults, modeled after the classic Mastermind-style gameplay where players attempt to guess a hidden color sequence.

While the Playtive brand has its origins in Germany as part of Lidl's extensive house-brand portfolio, the manufacturing of their wooden toys and logic games typically takes place in China to maintain competitive pricing while adhering to European safety standards (such as the CE mark). The brand is globally managed by Lidl, which serves as both the developer and the primary distributor through its international network of supermarkets.