Made O'Meter
Discover where a brand or product originates
Oral-B is a globally recognized leader in oral hygiene, specifically known for its extensive range of manual and electric toothbrushes. The brand foundations were laid in the United States in 1950 by Dr. Robert W. Huston, a periodontist who patented the first Oral-B toothbrush featuring soft, end-rounded nylon bristles. This innovation prioritized gum health and effective plaque removal, setting a new standard for dental care.
Over the decades, the brand underwent significant ownership changes, eventually becoming part of the Gillette Company. In 2005, Procter & Gamble (P&G) acquired Gillette, bringing Oral-B into its vast consumer goods portfolio. Today, Oral-B products are manufactured across a global network of facilities, including major sites in Germany, Ireland, China, and the United States, to meet international demand.
As of the mid-2020s, Oral-B remains a flagship brand for Procter & Gamble, headquartered in Cincinnati, Ohio. It continues to dominate the market through constant innovation in dental technology, often collaborating with dentists and regulatory bodies like the ADA to ensure product efficacy and safety.
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