Didriksons outerwear

Didriksons is a legendary Swedish brand founded in 1913 by Julius and Hanna Didrikson in Grundsund, Sweden. Originally established to create functional workwear for local fishermen to protect them against the harsh elements of the North Sea, the company has grown into a leading Scandinavian brand for high-performance rainwear and functional fashion.

Today, Didriksons remains deeply rooted in its Swedish heritage, maintaining its design and development center in Borås, Sweden. While the conceptualization and engineering take place in Sweden, the manufacturing is outsourced to specialized factories in Asia to ensure technical precision and scale. The brand is recognized globally for its 'STORMsystem' technology and a strong commitment to sustainable production practices, such as reducing water consumption and eliminating PFCs from their garments.

Ownership of the brand has transitioned through various private equity groups over the decades to support international expansion. It is currently owned by the investment firm Adelis Equity Partners, which maintains the company's focus on its core values of durability, functionality, and timeless Swedish design.